marketing campaigns
A compelling marketing campaign is the heartbeat of any successful business endeavor. It's the art of captivating your audience and crafting diverse narratives that resonate.
friends of quinnipiac athletics
When I started in my role at Quinnipiac as Associate Director of Athletic Development our stewardship and engagement of athletic alumni, parents, and supporters was non-existent.
The overarching goal was for our alumni, parents, and friends of Quinnipiac Athletics to feel like they were truly apart of Bobcat Nation.
I decided to create the “Friends of Quinnipiac Athletics” brand. In just two years, we had crafted 200+ emails (including segments by sport), 100+ social posts, 40+ print collateral, and our very first Friends of Quinnipiac Athletics newsletter.
